The company also has some odd exclusions for data, like not showing geographical data beyond a certain number of cities. That data exists, and some people can see it, but Spotify doesn't make it available in Spotify for Artists. For instance, some distributors have access to "skip rates," meaning what percentage of users listen to songs for what amount of time - as well as if those users are "free" or "premium" users. Similarly, there are data points we know Spotify has access to that don't appear in Spotify for Artists.
They used to be able to see them all the way back to 2015. Now, artists can only see saves as far back as the past 28 days. This is an issue because saves are potentially the most important metric to gauge user affinity for a song. The company mysteriously stripped historic saves from the platform. Spotify has also done some notoriously odd things with an artist's data in the backend. The Spotify for Artist developments haven't been all good, though. Questionable Data Decisions In Spotify For Artists But the platform has introduced some truly unique concepts, including the tool used to pitch your songs to Spotify's editors for playlist placement (a move Amazon Music recently mimicked). When it comes to content creators overall, both YouTube Studio and Twitch's Creator Dashboard provide way more functionality than Spotify for Artists. That's not necessarily that difficult to do, given other platforms like Apple Music, Amazon Music, Pandora AMP, and Deezer Backstage all came after Spotify for Artists and lag behind in terms of development.
Overall, Spotify for Artists has really developed into an industry-leading platform when it comes to a streaming service providing data to artists. This includes things like allowing artists to upload their own pictures, change their bio, and set an "artist pick" to highlight a release when a user ends up on their page. The company pretty vocally spent a lot of time working on adding new features to help artists control their presence on the platform. Spotify for Artists has developed quite a bit in the past few years. This tab also joins the profile section's new "Merch" tab as major additions to the platform - albeit ones Spotify is still testing and developing. The platform designed to provide enhanced data and insights so artists know who is listening to their music on Spotify recently launched a new "Engagement" section of the platform.Īlthough it's still in beta, the Engagement tab on Spotify for Artists gives us some insight into what Spotify uses to determine an artist's overall growth. Spotify for Artists continues to undergo new changes and developments.
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